To Spin or Not Spin an Article

Recently, I launched a marketing campaign for my book, How to Get Out of Debt: A Simple Biblical Approach to Living Debt-Free.  

The three basic pieces of the campaign are:

1. social bookmarking

2. book reviews

3. article marketing

I’m going to focus on article marketing today.

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The Proper Way to Use Tool Tips

Nothing drives me crazier than referencing a help tool tip only to find it states the friggin’ obvious.  For example, we use DotNetNuke (DNN) quite a bit and the forms are not always clear.  Actually, the norm is that the forms are very confusing so any help from a tooltip is very much appreciated.  Let me back up. 

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How To Earn Income Without Working For It

If you are looking to earn money but are limited on time then you need to learn the basics of passive income.  Passive income is income that you don’t have to continually work at to earn.  There may be some maintenance but basically you do the job once and then collect income well into the future.

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Offer the Solution

A few posts back I suggested that people buy solutions not features.  They have seen all the fancy options that you offer at a dozen other places.  It is all information overload.  In the end, what your potential customer needs is the answer to ‘Why’ they should choose you.

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Make This Year Great by Doing These 3 Things

  1. Update your website

    A fresh new look may be all you need to be inspired again.

     
  2. Commit to posting at least one blog post per month

    At least once a month.  Once a week is better.  Three times a week is best.

     
  3. Help someone in need

    You don’t have to go far to find someone in need.  You may find by helping someone else that you benefit most.