Are you shooting in the dark when it comes to marketing your website? Do you know who visits your website and what pages they view when they visit? How about the pages that they leave from? Do you know which pages are the culprits? How about this, how many people are on your website at this very second? When do people visit your site the most? Which day of the week? Answering all of these questions will take the guessing out of marketing your website and help you use science to pinpoint what you need to do and when you need to do it. Luckily for us Google Analytics will answer these questions easily.
Let's take a look at how you can use Google Analytics for marketing your website. If you do not have a Google Analytics account go get one here. Next, follow the instructions that Google gives you for setting up analytics. The longer you track your website the more detail you will be able to use. Assuming, you have been tracking your website for a few weeks let's begin.
1. Know Your Audience
Under the Standard Reporting tab you will see the Audience group on the left. There is a ton of information in here. I'm going to just highlight a couple.
Notice the peaks in the chart. The highest peaks tell you which days have the highest visitors. You can see from my example that visits to the website are fairly predictable. Each arch is a week in the example.
The visitor flow tab will tell you exactly where your visitors go when they come to your website. The chart flows from the left to the right. The left hand column is the entry to your website and each additional column is their activity as they click through your website.
There is so much more under the Audience group that you can dig into but I just wanted to point out these 2 items that I use often.
2. The Content Visitors Click
If you skip down a few groups click on Content you will see several awesome tools you can use. The one I will point out is the In-Page Analytics. Notice the bubbles. Each bubble represents what percentage of clicks a link has received. Use this to see where your users are clicking, in other words, what they want. In the example below (you can't see it) 7.9% of the time people click on the sample reports from the menu. That is valuable info.. beef up the samples so that you can convert those samples to sales!
3. View Real-Time Visitors
If you click on the Home tab at the top and then the "Real-time" group from the left you will see how many people are on your website and where they are located. This is very cool. While the data isn't very detailed it's still cool. You can see how many people are on your website, from where the visitors are viewing your website, what they are viewing and the traffic sources.
There are many ways you can use Google Analytics for marketing your website. Ultimately it comes down to knowing your visitors (customers), their behaviors, their wants/needs and how to keep them on your website. Use your analytics to determine the best days to reach out to your customers, where they navigate on your website and what they find most important (the clicks with the highest percentages).