There are 3 principles for awesome design. As an avid design fan I have found these to be the foundation for every successful website. These are not my original ideas but I fully embrace them.
As I mentioned in my post Too Many Choices, attention spans are short. Most users give your website about 10-20 seconds MAX to impress them. You have to make your point quickly.
1. Make your design appealing
The look of your website is the most important element of your design. With that said, it doesn't have to be an elaborate design. Expert designers suggest only including elements that you need. In other words, no filler. Using minimalist design is a great starting point. Browse other websites for ideas.
Good Artists Borrow, Great Artists Steal - Pablo Picasso
2. Design to invoke feelings
This principle may possibly be the most difficult to achieve. If your user has no feelings after looking at your website then the bridge to more user interaction will come up short. Awesome design will invoke positive emotions by being properly organized and leaving no question as to what the website is about.
3. Don't force people to think
Make the next move obvious for the user. This may seem like a no-brainer but it's easier said than done. Each page on your website should have a specific purpose and should lead the user to the next destination.
Stick to these 3 principles to make your next design project awesome.
Question: What is one thing you do to design effectively? You can leave a comment by clicking here.