I meet a lot of great people that run their own blogs. They offer great information and are gathering quite a following. The problem is they are still using a temporary website address.
By the look of some of the blogs, the authors are putting in some serious time with them. Some have even started making some money on their blogs. My question to these people is this: Why are you still using the temporary WordPress or Tumblr web address?
Right off the top of my head I can think of 4 reasons why I highly recommend registering a custom domain name.
1. Registering a domain name is cheap!
When I first started in the web business it costs $300 to register a domain name. That took care of 2 years of registration. Now you can get 10 years for a little over $100!
2. You will help your ranking in the search engines
By having a unique web address you can take total control of that domain and not have to rely on WordPress or Tumblr. By registering your domain for at least 3 years you are also telling the search engines that you are serious about your website. They like that and will reward you.
3. You will look professional
Your domain name is the first thing people see. JoeSmoe.Wordpress.com screams part-timer and not so serious blogger. For the price of a domain name you can change the perception instantly.
4. Domain names will give your brand a new dimension
I’m not going sci-fi on you. A domain name will add to your branding. My domain gives me one more opportunity to share my message (5 minutes a day).
There really is no good reason to NOT register a unique domain name. The prices are so low and it takes very little time to do it.
So, hopefully, if you are still using a temporary website address then you will consider registering one today. Here are some tips when you decide to take the plunge.
2 Quick Tips:
- Register .com, .net, .org, and .info when starting a new business.
- Register your domains for at least 3 years. Best bet is 10 years.
I recommend Vdomains.com for registering domain names for a couple of reasons. For starters, I founded the company in 1997 and secondly, it’s cheaper than GoDaddy. Click here for a quick comparison with GoDaddy.
* I will get credit if you register through Vdomains. Although its very, very small I totally appreciate it!
More tips for buying domain names
- Choose a name that people will remember
- Choose a name with some keywords in it (if possible)
- Keep it as short as possible
- Register your domain for at least 3 years
- If pointing multiple domains to the same website use a 301 redirect
The bottom line is that what you have (your content) on your website is much more important than the website address or how the user gets there BUT if by registering a domain name can give your website a slight advantage why pass it up?