The Anatomy of a Great Blog Post

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Blogging is no longer a new thing.  It has evolved into a legitimate business for thousands of people.  More and more people are quitting their jobs because they are able to support themselves through their blog. That’s truly inspiring.  So, how can we do it? 

Before we get to exactly what the anatomy of a great blog post is we need to mention a couple of things.  Specifically, how to draw readers in and how to keep them on your website.

Attract visitors with effective blog post titles

Your title should be something people understand.  It has to spark an interest.  It’s the book cover.  Everyone judges books by the cover in today’s world so you need to make the title enticing enough that people click on it.

The blog post title doesn’t need to be outrageous but clear on what the post is about.  My post How to Create a Facebook Landing Page, is simple and to the point and it gets a lot of visitors.  They know exactly what the page offers.

Keep visitors on your website

In my post Attract New Fans With This One Trick, I talk about how prevalent short attention spans are these days.  You have very little time to impress and attract the viewer’s interest.  When you get a new visitor to your website you need to keep them.  Why?  Because more website visitors means more chances for monetizing.

The question becomes, how do you capture the reader’s attention and keep them on your site?  You follow this simple formula to writing awesome blog posts.

1. State the Problem

What is the problem you are trying to solve?  It might not be a problem at all. It might just be an observation that people often overlook. 

For example, say we are writing a post on “How to Get Your Website on the Top of Google Search”.  The problem is that the website is not at the top of Google’s search results. 

This is really only a problem if we are relying on Google for traffic to our website. 

If the reader gets all of their traffic from other sources then we have to convince them why this is a problem for them and why they need to be concerned about it.

2. Emphasize Why This is a Problem

Stating a problem is a good start but you really need to drive it home and make your problem so convincing that people will feel like they need to know the solution.  Give examples and show differences between the good and bad.

Show how the problem is negatively affecting them.  Statistical graphs are great for emphasizing your point. 

For example, smoking is bad for your health.  You could have a field day with charts and graphs to highlight why smoking is bad.  It would be very easy to convince.  

3. Reveal the Solution

When you listen to a great speaker you will notice that they follow this same formula.  It’s like a musical composition.  It has it’s tension, climax and release and it leaves the reader or listener feeling satisfied.  

For many of us it’s easy to see the problem.  But, a great blog post will tell us how to fix the problem.  It will go into detail if necessary. 

4. Finish the Post with a Call to Action

I love the word “action”.  Action is good.  It means you are living.  You are a do-er.  Give your reader an action that they can do at the very moment they read your final words. 

Most people don’t do things because they don’t know what to do.  Tell them exactly what to do even if it’s just the first step.

I encourage you to analyze your favorite posts, listen to some great speakers and see how they effectively use these simple techniques.  Start incorporating this formula into your blog and you will see your bounce rate decline significantly.

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Craig Kelley

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Craig is the author of How to Get Out of Debt and an avid blogger. He strives to help people maximize their time and succeed financially as well as personally. He has been a leader in several start-up companies including Mokumax Virtual Domains & Servers, Inc. and currently HealthcareSupplyChain. Read more...

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