If someone would offer you a trick to keep people’s attention would you take it? Is it deceptive? I would say, hmm, maybe a little. OR, is it a way to keep your attention so that you will actually give me a second look? That’s more like it.
Your blog posts are your bread and butter. It takes a lot of effort and time to listen, research and write them. The other day I read an article about someone that put 12 hours into writing 1 post. Wow, I hope someone read it!
People expect FRESH content
You can put your heart and soul into your blog and see a decline in visitor traffic just because you needed a break. The first thing people check when they get to your site (after the first impression of the look and feel) is how often your site is updated. They want to know if your site is fresh or stale.
If your website doesn’t have anything up-to-date then the majority of people will leave. They want to visit relevant, active websites. If your last post was 3 months ago then they figure you’re not worth digging further.
So, how do you fix this?
One technique I have been seeing a lot lately seems to be effective. I have visited several website that are implementing this one technique. Before I tell you what they’re doing let me make my point.
The real problem with stale posts
The whole premise behind this website (5 Minutes a Day) is that you can accomplish anything you put your heart to if you just give yourself 5 minutes each day. If you want to learn piano then practice for 5 minutes each day. You want to write a book? Put 5 minutes a day into it.
The barrier usually isn’t time. The barrier is taking the first step… getting started. If you know you only need 5 minutes a day then it makes accomplishing something and completing a task much easier. Think in terms of small steps to build something big.
You see how the problem isn’t that you don’t have enough time? Well, it’s the same way with your blog. When someone comes to your website and sees that you haven’t posted a new post in 3 months they immediately want to leave. So here’s the tip..
The FIX: Do not include a date on your blog post.
By omitting the date you are allowing your new visitor to get past the barrier that keeps them from getting started. Without the date to remind them that this is old content they dig right in and begin exploring what they would have otherwise missed.
If you haven’t noticed, I post a new blog article every day. Eventually if I tire of doing it, I may remove my dates just so you can get to my juicy content without being swayed away by your keen observations of the last blog post date.