So many times we worry about things that we cannot do anything about. The above picture (FB users you will have to visit the post link) sums this up nicely.
Do you worry about where your next customer will come from? Do you worry about what will happen tomorrow? What if your business starts to decline? What if you don’t get any new business?
One Of My Stories
That is exactly what I did with my web hosting company. Business was
great awesome. Each year revenue was at least doubling in size. We climbed like this for over 6 years. Things were rolling right along and cash was rolling in.
But then I started thinking, “What if business starts to decline? What if Google changes their algorithm and my website isn’t at the top of the search results anymore?” I thought so much about it that I neglected to work on keeping the business relevant. I coasted along in fear.
Fears Became Reality
My fears started to come true. Google did indeed change their algorithm (which they still do on a regular basis). We did lose our top spot on the search results pages. Our new customers were far and few in between. We had indeed peaked.
I can’t say we didn’t try. We threw money at Google, created an entirely new website, changes our product offerings among many other things. Nothing worked. Looking back I can tell you that we should have done 3 things.
Three Rules For Conquering Fear
1. If “what if” are the first 2 words of the sentence then ignore the entire sentence. (If I would have followed this simple rule I may still be in the hosting business.)
2. Continually work at keeping your business as a leader and expert in your industry. You need a Blog! (This would have been huge for keeping us at the top of the search engine results.)
3. Hire outside help. You can’t and won’t be an expert at everything. (We could have hired a Search Engine Optimization (SEO) consultant to teach us and assure us our website was fit for the major search engines. This could have saved the business.)