Yesterday I talked about the dangers of giving your social media profiles priority over your website. (click here to see the article) Today I’m going to show you how to optimize your website for a successful social media campaign.
Online Marketing Campaigns Start With A Core Website
Online marketing campaigns should all start with a solid website foundation. It is the website that lists the products and services, has contact information, an order form and links to your social media profiles.
Each Website Must Include A Blog
One of the most important parts of your website is the link to your blog. You need a blog. Period. A good blog includes frequent updates. The more frequent the update the shorter the blog post can be.
A word of caution, be intentional with what you blog about and share.
Your Blog Needs To Be Focused
Each update should contribute to your primary focus as a company. If you sell widgets then your updates should in some way pertain to widgets. How-to articles, statistical reports on your industry and company profiles are great things to blog about and typically generate good traffic to your website.
Sticking to your mission statement and blogging about it regularly will establish your expertise and give the search engines good content to feed on.
Persistence And Perseverance
Once you have established a good practice of regularly updating your website then you can add social media marketing into the mix. A good website with a blog makes the process focused and easy. Remember, it takes time to get established. They didn’t build Rome in a day!
TIP: Post a new update (with a link back to your website) on your social media networks every time you post a new blog article. Most blogging systems make this easy and automatic.
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