The other day I listened to a podcast by Social Media Huddle and they made a good point that I think is worth repeating.
While having a Facebook and Twitter account for your business is essential today, businesses are starting to promote their social profiles (Facebook, Twitter, etc) more than their own websites.
Facebook, Twitter and LinkedIn are the “in” things today. It’s all about social media. Businesses, trying to stay relevant, have mis-prioritized.
The problem with putting your social networking profile before your website is that you don’t own any of these social networking websites. They can change the rules (and do!) anytime they feel like it. Facebook is the perfect example of a social networking site that changes the rules all the time.
Embracing social media, in my opinion, is absolutely necessary for all businesses. Putting your social media presence before your website and blog is just bass-ackwards.
Tomorrow I’ll look at how to marry your website with your social media marketing campaign.