Golf is a peculiar game. For me personally, it seems the harder I try the worse I play. When I’m relaxed and not worried so much about having a perfect round I see my score improve.
The pros are no different. Take Rory McIlroy for example. He just won the US Open Championship last week. He won it quite handily by 8 strokes. Over the course of the tournament he set numerous records. By winning the 2011 U.S. Open Championship he became the youngest winner since Bobby Jones in 1923.
A year ago he was in a similar position. In the 2010 US Open Championship, Rory, only 21 years old at the time, went into the final round tied for second. He missed out on the chance to win when he three-putted on the 15th hole and then missed a birdie putt on the final hole.
This is a perfect example of how our mind changes the way we play the game. McIlroy was definitely more mentally prepared in 2011 compared to 2010. He knew what was at stake but he kept his focus on the task at hand; the next shot. He didn’t worry about the next hole. One stroke at a time.
If you want to master golf as a marketer then you need to take business out of the game. When you go play golf with a client or potential client forget about the sales pitch. Play the game. Enjoy the time building a relationship. Relationships are what sell business not just the product.