I really hate job titles. Most of the time they are nothing more than a status symbol for shallow people. Ouch! Did I offend you? Sorry but it’s true.
President and CEO of none
Years ago I was on a project where the project manager, let’s call him Jack, was a “title” guy. He owned a small software development company and was sub-contracted by the company I worked for to run the project. He did everything but manage the project.
Jack played golf with my company’s client as often as the client would allow. So much in fact that the client asked me one day, “how’s the project coming along?” I told him what was finished and what needed to be finished yet. He ended up telling me privately, that “all Jack wanted to do was play golf.” That didn’t surprise me at all!
Long story short, the client quickly got fed up with Jack and our team not delivering a finished product. I totally agreed! It was Jack’s employee that was the hold up but he ended up blaming it all on me. The client, knowing better, apologized to me for Jack’s comments and then just let Jack have it.
My company later called Jack and told him he and his firm was fired. I was there when they called. Jack was blue in the face screaming at the phone, saying, “you can’t talk to me like that! I’m the president and CEO of the company!” Wow, did he really just say that?!
Titles mean nothing to the people who are paying you
Consumers want quality, honesty and efficiency. They don’t want you to be dishonest and waste their time and money. If you make a mistake fess up and figure out a solution. They don’t care so much about making mistakes. They just want their problem fixed as quickly and cost effectively as possible.
Don’t be president and CEO of a company that has no business. Business is about relationships. You want repeat customers and customer referrals. Be an active participant in helping others achieve their goals and they’ll take an active role in making your business successful.