When Bo Peabody hired “lawless, long-haired, multi-pierced, tattooed, incredibly charming and smart hacker hooligans” to build a website for his new start-up he made one of the best decisions of his business life.
(For Bo Peabody’s Lucky or Smart book on Amazon: Click here)
Peabody was right out of college and he saw a need for sharing information on the college campuses. Colleges weren’t offering practical advice about jobs, personal finance and health. This was exactly 10 years before Facebook hit the web.
His idea was to offer a website with this information. The programmers he hired heard what he said and did something extremely different. They developed a website that allowed college students the power to publish their own webpages without any web experience required.
Within a year the usage exploded for Tripod. By the second year there were nearly one million registered users. Tripod never posted a profit and generated barely any revenue yet by the end of year two Peabody was offered $58,000,000 in stock in a publicly traded company for Tripod. He accepted the offer.
The moral of this story is: Don’t Sit On Your Ideas
Life is full of projects, both small and large. All projects start with an idea. One idea usually leads to another and then to another. You never know. Your idea may blossom into the next great phenomenon.
You can read more about Bo Peabody and his story in his book called “Lucky or Smart.”