Archives For Social media

If you are paying close attention to my blog you will notice that its only a couple of months old.  Most people view 5 or more pages when they visit and they usually stay for a good 4-6 minutes.  After just 2 months that is very encouraging!

Why do I spend so much time on this blog?

After years of programming, building websites and marketing them I got to a point where I felt a real need and strong desire to help others with marketing, blogging and social media

Have you ever learned something really awesome and just couldn’t wait to tell someone about it?  That’s me.  I love helping others succeed.

And so, 5minaday.com was born.  The premise behind 5minaday is simple. 

5minaday = Five Minutes a Day

Pay yourself first.  Give yourself just 5 minutes a day.  I guarantee you will be surprised at what you can accomplish with just 5 minutes.  You see the real problem is not lack of time.  The biggest obstacle is getting started

If you give yourself just 5 minutes a day you will be sure to get started.

Get my guide to Becoming a Twitter Marketing Pro for FREE

Staying in line with my philosophy for starting this blog I am very excited to share my new guide for becoming a Twitter marketing pro.   I have spent hundreds of hours working with Twitter and the Twitter API while building Mokumax.com

I have learned what works and what doesn’t.  In my guide I share step by step the action steps you need to do to become an expert marketer on Twitter.

To get free instant access to my new guide please enter your email address below and click “Sign Up Now”.  After you confirm your email address you will be given your own link to my exclusive Twitter Marketing Pro guide.

Internet marketers are always on the lookout for unique ways to get their message out to the masses.  On Twitter there are right ways and just plain dirty ways to be seen. Here’s one that will get you noticed but maybe unfollowed at the same time.

Don’t spam with just links to your product page

We have all seen the Twitter user that sends only links to their product.  It’s like they think we haven’t seen the last 100 tweets with the same exaggerated claim. 

It used to be that you could post the exact same status update multiple times without cause for concern.  Thankfully, Twitter does not allow duplicate consecutive messages anymore.  Even if you use their API trying to scam the system you will be rejected.  Plus one (+1) for Twitter there.

A few months ago it was rumored that Twitter was going to start grouping multiple tweets from the same user that were tweeted in a short time span. At first I thought it might be a bad thing but as more and more people are catching on to this technique I think Twitter will eventually implement it.

Post several tweets in a short time span

Until then, you have a dirty way to attract attention.  It’s effective.  I would suggest that you try it cautiously and sparingly.  Otherwise, you will start losing Twitter followers right and left.

Below is an example of what it looks like, well sort of.  You can see how this user takes up practically the entire screen.   The bad part is that he is sending the same message over and over again;  SPAM.   Use unique status messages.  Be creative.

  (This is just seconds before I finally unfollowed this user.  Remember I said use with caution!)

If you look around Twitter you will see that posting a lot of updates doesn’t always mean you will have a lot of followers.  Also, the number of “friends” that an account is following doesn’t always equate to a balanced Twitter following either. That’s one of the challenges of Twitter.

So, why should you even care how many followers you have?  Because more (quality) followers means more chances for monetizing.

You can follow me at http://twitter.com/5minaday.

Random Following and Constant Posting Does Not Work

You can post constant updates and follow everybody you come in contact with and still have a small follower count.  You might even find that the people that follow you disappear as soon as you follow them back.  (That’s one of the annoying tactics by people who really don’t get Twitter.)  The question is, how do I find accounts that I should follow?

Defining Your Niche Is Necessary

If you haven’t clearly defined who you are, what your message is or what your business is all about then you need to do that first.  Clearly define who your target audience is.

Follow the Top 10 Gurus in Your Niche

This is pretty much self explanatory.  You probably are already following people like this and that is fantastic.  Now pick one guru and take a look at their followers.  Chances are most of their followers have similar interests as you.

Analyze Your Guru’s Friends

Recently I wrote a post about analyzing a potential new friend on Twitter.  You can read more about it here.  (Go to the bottom at the Analyze A Potential Tribe Member section.)  This will take a little work but it will be worth it in the end.

Follow Similar People That Are Following The Gurus

Once you have determined that your guru’s follower is worthy then “friend” them.  If you followed the simple analysis guidlines there is a very good chance that your new friend will follow you right back.  The best part is that they share similar interests as you and can now be a part of your growing tribe.

This technique is not overly complicated and works very well.  Remember that Twitter is about building a community.  It’s not just about gaining follower numbers.  You want engagement and interaction.  You want your posts to be heard and not fall on deaf ears. 

As a recap in my other post:

1. Give more than you receive (share at least 9 times before you ask for something)
2. Share and don’t shout
3. Never Spam with direct messages
4. Limit your new friends to 100-150 per day.  Twitter may let you get away with 300-500 but 100 is a more optimal number of new Twitter friends.

What techniques do you use for attracting quality Twitter followers?

All of this week I am leading music for Vacation Bible School (VBS) at Carlisle Free Church. Yes, that’s in addition to working full-time, writing a new blog post every day and finishing up a worship leading course. 

For the last several years I have written the music for VBS.  At the end of every night a couple hundred kids and my band get to rock out.  It’s a cool experience for the adults and the children.  The theme this year is all about ‘taming your tongue’.

There have been some really good points that I want to share with you.

Social media has made everyone and everything we say so much more amplified.  There are blog posts on what to say and what not to say.  What to tweet at work and what never to put on Facebook.

Before social networking and blogging came into our lives face-to-face interactions was the norm.  If you wanted to talk seriously you would talk face-to-face.  You could be ‘taken’ the wrong way on the telephone.

But even when face-to-face we might read each other the wrong way.  Depending on your look or the tone of your voice, “I know” could come across as “I KNOW YOU IDIOT!” or “oh yeah, I know, thanks.”

Given that social media has no face-to-face and how easy it is to type something nasty here are 5 tips for taming your social media tongues.

Five tips for taming your social media tongue

1. Never push send, tweet, post, etc when you are angry.  Move on and come back to it later.

2. Say NINE positive things before you share a constructive criticism.

3. Be positive and encourage. People hang out in social circles online to get away from the hum-drum negatives in life.

4. If you have a rant save it for a blog post.  Type it up and save it for later.  Don’t post it.  Review it in a day or two. 

5. Don’t just live in the now.  I’m not suggesting that you live in the future or past.  I’m suggesting that you consider how your actions now will affect your future.

I had a friend’s brother that tested to see if “they” were really watching what was being said on the Internet.  He posted a bomb threat in an anonymous news group.  Long story short, he went to prison for a few years.  All because of ONE line of text.  ONE sentence.  Wow, I bet he wishes he could redo that 10 seconds of his life.

Best advice: think before you speak, tweet or post.

Thoughts?

(image source: klout.com - it was down, how convenient!)

My Klout.com score has gone done considerably in the last several weeks despite practically living on Twitter.  I decided to compare their metrics with others and here is what I found.

Klout doesn’t even agree with itself

My klout score shows that I’m gaining Network Influence, Amplification Probability and True Reach yet my score is going down.  I have been engaging and sharing a lot recently and yet my klout score doesn’t reflect it.

Klout True Reach

I even followed their suggestion to “check in everyday and give others Klout.”

The question is, how does Klout compare with what others have to say.  I did a quick search and found a nice list of measurement tools here.

Tweet Grader

Tweet grader is one of HubSpot’s free tools.  Your Twitter account is compared to all the other Twitter accounts that have used Tweet Grader.  To date there have been over 10 million Twitter accounts graded. 

I got a score of 91 out of 100.  It’s not perfect but keep in mind my Twitter account is just a little over a month old!  I would say a 91 is pretty close to an “A”. 

hubspot tweet grader

(source: http://tweet.grader.com/5minaday)

Percentage of  engagement per TweetStats.com

Next I went to Tweet stats.  You get very basic information at Tweetstats.  The one thing useful is the percentage of times you replied to a tweet, ie. engaged. 

Darn near 1/3 of my tweets are me talking with someone.  If that isn’t great engagement then please “learn me” on what’s wrong.

TwitterCounter.com was right in line with the others

Like everyone else BUT klout, TwitterCounter.com showed the same thing.  More engagement and more followers.  Everything is going up. (The plateau in number of tweets was when I was on vacation.)

I know this isn’t a metric for everything in this image but it shows that I have been engaging more than before and more people are following me. 

I have not been engaging in any extra marketing tactics to gain followers by the way.  All I have been doing is using Twitter.

Conclusion

If you are only using Twitter (not Facebook, LinkedIn or FourSquare) then your Klout.com score is going to be pretty much useless.  Ever since they started adding Facebook, LinkedIn and FourSquare to the picture their metrics have gone down hill. 

At this point “having Klout” gains you nothing. On a positive note, Klout.com does have a pretty interface and you get to click on stuff.  That part is cool.

The truth is, if you only have five minutes a day then use it for things that really matter.

Do This Instead

1. Continue to engage with your audience

2. Follow people with similar interests

3. Keep up with your blog so that you have something to share

4. Forget about your follower count, klout score, tweet grade, twitter counter stats and tweetstats.

Twitter isn’t a numbers game.  It’s about connecting and building and expanding your tribe.

What are your thoughts on social metrics?