Archives For twitter

Today is Friday and it’s been a long week.  I’ll keep this short and sweet and jam packed with how to get and keep Twitter followers.

First off, if you are new to Twitter I suggest you get and read my Twitter guide.  It is a great starting place for getting up to speed quickly and we all want success to come quickly right?

Of course we do, the problem is, if you do the wrong things you may just be sailing against the current or swiftly moving in the wrong direction.  Here are some basics to get started making friends on Twitter.

Twitter is a unique social media website that took quite a bit of time for people to “get”.  They give you 140 characters of text to make a statement.  I love that!  It forces you to be efficient to be effective.  Simple right?  Now let’s see how you can hone your Twitter skills from here on out.

The cut to the chase:  People are interested in like-minded people with like-minded ambitions.  In other words, the same thing that attracted you and your friends together is the the same thing that will keep you and your Twitter buddies together; something in common.

How to get Twitter Followers and Keep Them

1. Define your purpose - What topics are you interested in? Limit yourself to 3 or 4 major topics of interest.  If you are blogger this is a must if you plan on growing a following and keeping it.  Write 3-4 major areas of interest down and stick with them.

2. Follow people you are interested in - The majority of these people will fall under the 3-4 categories you wrote down in step 1.  Look at the top guns you follow.  The ones that have a ga-zillion followers will probably not follow you back. It’s too much for them to manage.  Look at their followers for new friends.  

TIP: Don’t follow someone expecting them to do the same!  Follow the people you are truly interested in.

3. Post regular updates - This is one of the hardest parts to keep up with.  It takes time to post quality content to twitter that is not just chatter.  While chatter is okay some of the time, it won’t keep people as friends for long (unless you are chatting with them).  Your regular updates should be links to your blog posts, links to other people’s blog posts, retweets or some other piece of useful information.  

4. Always lend a hand - Most successful people on twitter are not leeches but are givers.  They post regular quality updates of useful content and are there to support others.  Would you rather be around someone that is always taking or some that is always generous?

Conclusion

Growing a Twitter following isn’t easy.  Anything worth having takes work but by following these few simple rules you will be on your way to building a successful community of friends.  Friends that not only know they can count on you for help but also friends that will be first to lend you a hand when you need it.

Tell me this:  Would you ever pay for Twitter followers?

The Insider’s Guide to Becoming a Twitter Marketing Pro is available for free on Amazon.com and also by subscribing to my mailing list.

If you look around Twitter you will see that posting a lot of updates doesn’t always mean you will have a lot of followers.  Also, the number of “friends” that an account is following doesn’t always equate to a balanced Twitter following either. That’s one of the challenges of Twitter.

So, why should you even care how many followers you have?  Because more (quality) followers means more chances for monetizing.

You can follow me at http://twitter.com/5minaday.

Random Following and Constant Posting Does Not Work

You can post constant updates and follow everybody you come in contact with and still have a small follower count.  You might even find that the people that follow you disappear as soon as you follow them back.  (That’s one of the annoying tactics by people who really don’t get Twitter.)  The question is, how do I find accounts that I should follow?

Defining Your Niche Is Necessary

If you haven’t clearly defined who you are, what your message is or what your business is all about then you need to do that first.  Clearly define who your target audience is.

Follow the Top 10 Gurus in Your Niche

This is pretty much self explanatory.  You probably are already following people like this and that is fantastic.  Now pick one guru and take a look at their followers.  Chances are most of their followers have similar interests as you.

Analyze Your Guru’s Friends

Recently I wrote a post about analyzing a potential new friend on Twitter.  You can read more about it here.  (Go to the bottom at the Analyze A Potential Tribe Member section.)  This will take a little work but it will be worth it in the end.

Follow Similar People That Are Following The Gurus

Once you have determined that your guru’s follower is worthy then “friend” them.  If you followed the simple analysis guidlines there is a very good chance that your new friend will follow you right back.  The best part is that they share similar interests as you and can now be a part of your growing tribe.

This technique is not overly complicated and works very well.  Remember that Twitter is about building a community.  It’s not just about gaining follower numbers.  You want engagement and interaction.  You want your posts to be heard and not fall on deaf ears. 

As a recap in my other post:

1. Give more than you receive (share at least 9 times before you ask for something)
2. Share and don’t shout
3. Never Spam with direct messages
4. Limit your new friends to 100-150 per day.  Twitter may let you get away with 300-500 but 100 is a more optimal number of new Twitter friends.

What techniques do you use for attracting quality Twitter followers?

(image source: klout.com - it was down, how convenient!)

My Klout.com score has gone done considerably in the last several weeks despite practically living on Twitter.  I decided to compare their metrics with others and here is what I found.

Klout doesn’t even agree with itself

My klout score shows that I’m gaining Network Influence, Amplification Probability and True Reach yet my score is going down.  I have been engaging and sharing a lot recently and yet my klout score doesn’t reflect it.

Klout True Reach

I even followed their suggestion to “check in everyday and give others Klout.”

The question is, how does Klout compare with what others have to say.  I did a quick search and found a nice list of measurement tools here.

Tweet Grader

Tweet grader is one of HubSpot’s free tools.  Your Twitter account is compared to all the other Twitter accounts that have used Tweet Grader.  To date there have been over 10 million Twitter accounts graded. 

I got a score of 91 out of 100.  It’s not perfect but keep in mind my Twitter account is just a little over a month old!  I would say a 91 is pretty close to an “A”. 

hubspot tweet grader

(source: http://tweet.grader.com/5minaday)

Percentage of  engagement per TweetStats.com

Next I went to Tweet stats.  You get very basic information at Tweetstats.  The one thing useful is the percentage of times you replied to a tweet, ie. engaged. 

Darn near 1/3 of my tweets are me talking with someone.  If that isn’t great engagement then please “learn me” on what’s wrong.

TwitterCounter.com was right in line with the others

Like everyone else BUT klout, TwitterCounter.com showed the same thing.  More engagement and more followers.  Everything is going up. (The plateau in number of tweets was when I was on vacation.)

I know this isn’t a metric for everything in this image but it shows that I have been engaging more than before and more people are following me. 

I have not been engaging in any extra marketing tactics to gain followers by the way.  All I have been doing is using Twitter.

Conclusion

If you are only using Twitter (not Facebook, LinkedIn or FourSquare) then your Klout.com score is going to be pretty much useless.  Ever since they started adding Facebook, LinkedIn and FourSquare to the picture their metrics have gone down hill. 

At this point “having Klout” gains you nothing. On a positive note, Klout.com does have a pretty interface and you get to click on stuff.  That part is cool.

The truth is, if you only have five minutes a day then use it for things that really matter.

Do This Instead

1. Continue to engage with your audience

2. Follow people with similar interests

3. Keep up with your blog so that you have something to share

4. Forget about your follower count, klout score, tweet grade, twitter counter stats and tweetstats.

Twitter isn’t a numbers game.  It’s about connecting and building and expanding your tribe.

What are your thoughts on social metrics?

I have been working intensely with the Twitter API for several months now and I have learned quite a few things worth sharing.  

For one, there is a big difference between having a lot of followers and having targeted quality followers.  There is always the temptation to use some Twitter app to gain a large number of followers quickly but most of the time, and I mean most, it’s not worth your time or money. People using apps to gain quick followers are only in it for the numbers.  They don’t interact and are not worth following.

With that said, there is a way that you can grow your numbers fast using the proper techniques that I’ve learned.  My technique has a huge success rate but takes work and it will take more of your time than you might want to put into it but it’s free and you’ll get quality followers.

1.  Find Your Target Audience

Find your niche.  What or who are you trying to target?  Once you determine this then you can search on Twitter for like-minded people in the same field.  My target audience is marketing and social networking pros who want to be inspired.

2. Search For Your Niche On Twitter

Go to twitter and search for your target niche keyword.  For example, “marketing”.  Click on each result and look at 3 things; number of tweets, number of friends and number of followers.  This is where it’s going to take some analysis on your part.

3. Analyze A Potential Tribe Member

Remember, you are trying to gather a tribe.  A community of like-minded people that will interact, share ideas and nurture each other in your niche area.  When analyzing each potential Twitter friend keep this in mind.

Tweets - Look at the number of tweets.  Thousands of tweets usually means it’s a news feed, very spammy or a personal account not worth following.  Read what they tweet about and determine if you should follow them.  Very low tweet counts aren’t worth following unless it looks like a fairly new account.

I follow back almost everyone that follows me.  The other day I got followed by a guy that has over 1000 friends and 700 followers.  He had zero tweets.  He will never retweet anything I tweet nor interact based on that.  I did not follow back.

Friends/Followers - Look at the friends to follower ratio.  If they are very high on the follower side then it’s usually not worth following them.. unless it’s a very popular account.  For example, Tony Robbins has a huge following but doesn’t follow back.  His tweets are still interesting though.  You may want to follow so that you can share their tweets with your followers. 

Lists - In my opinion lists are the most overrated part of twitter.  They mean nothing in terms of your influence.  Most people create lists of who’s following them so that they can kindly reciprocate if you unfollow them.  Lists can be a great tool for you to create but they aren’t necessary in determining a quality follower.

4.  Follow, Follow, Follow

Now that you have done a little analysis on a potential candidate for your tribe follow them!  If you’ve done well there is a good chance that they will follow you right back and you’ll be on your way to building a quality relationship.

Tip: Don’t follow more than 100 people per day.  First off, you can’t manage that many people (remember, we’re talking quality people to add to your tribe) and while the exact number is debated, Twitter doesn’t like it if you follow too many people at once.

5. Review Your Friends/Followers

One more thing I wanted to add was that you need to review who you are following and who is following you.   I constantly review the people that I had followed some time ago.  If they aren’t following back and their tweets aren’t useful I unfollow.  You can have a mediocre tweet if you are following me but if you aren’t then all value is gone.

You can work your review how you see fit.  My approach is at efficiency.  Not large numbers necessarily but targeting active followers and friends.

If you are new to this blog I hope you take a minute and look around.  Browse around and check out some of my previous posts.  Expect at least one to three new blog posts per week on how to make money on the Internet, how to get out of debt and how to live your best life. I love researching and sharing what I find on finance, business and lifestyle. Expect the occasional post on marketing, social media, something inspiring or (rarely) a diversion of mine.

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